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Business 
Clear, relevant writing keeps people coming back for more. Complicated, dull writing does the opposite: People tune out, switch off, and stay away.
The most recent national assessment of adult literacy in the United States showed that the average reading age for adults is just nine years old.
For these adults, it can be hard to understand the language on household bills, or even food packaging. What does that mean for your writing? Simply put, if you’re talking to a general audience, you need to make it easily understood.
