a social media agency for 12 years. (Yes, that means it was around before Twitter and Instagram!) So I’ve seen nearly everything when it comes to the evolution of social media.
And this year, I’ve seen some big changes—not only in the ways that platforms are evolving, but how our preferences and behaviors are shifting. We’re trending away from broadcasting everything about our lives to as many people as possible and moving toward more authentic, focused interactions. It’s an exciting time for women to feel more comfortable sharing their true selves—whatever that might look like—online.