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From fashion, to marketing, and even architecture, one credo has always remained constant: fads come and go. What was “in” yesterday is “out” today. The world is constantly evolving, and every business wants their consumers to see that they are evolving with it. From a branding perspective, this means every piece of marketing and media a business puts out must adhere to current trends. Ten years ago, the popular aesthetic of the day was bubbly. You know what I’m talking about- the prevalence of app based services led to rounded edges, heavy use of gradients, and “fun” fonts all made that little button on your phone more appealing to press.
