Personalisation push restores the individual to prominence within media and entertainment | The Drum - WorldMixture

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Entertainment
Personalisation push restores the individual to prominence within media and entertainment | The Drum

entertainment increasingly individual personalisation preference

Tejal Sandera 52 1996 days ago

The entertainment and media industry is increasingly turning to the power of personalisation to drive audiences as firms tailor their output to individual preference, shirking the mass market in favour of you.
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