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The World Tourism Organization (UNWTO), the Japan Travel and Tourism Association (JTTA) and Gurunavi have released the new UNWTO Report on Gastronomy Tourism: The Case of Japan. The publication includes 18 different case studies of successful gastronomy tourism in Japan. At present, the concept of gastronomy tourism in Japan is relatively new. However, as this report shows, gastronomy tourism in Japan has been enjoying strong growth over recent years, providing economic benefits and acting as a tool for development and social
