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Despite the growing consumer preference for experiences over physical goods, the buzz of buying a holiday seems to have been lost for many.revealedNot only have consumer habits evolved, but when combined with other factors that marketers face in the travel space, it’s certainly creating a challenge. From failing consumer trust in the wake of the Thomas Cook liquidation to Brexit uncertainty, a weak Sterling and the resulting staycation trend, there are multiple factors impacting a shopper’s propensity to book a holiday.
