Flow, a startup that helps brands and retailers build a cross-border e-commerce business, has raised $37 million in Series B funding.
CEO Rob Keve said that thanks to the magic of social media and digital marketing, many direct-to-consumer brands are reaching consumers around the world. However, the actual shopping experience for those consumers often leaves a lot to be desired — even if there are international purchase options, the shipping is usually slow or expensive, and the site might also fail to integrate with local payment services.