pinky barot 152 1721 days ago Fashion Designer Nida Mahmood is making the gorgeous marigold flower her muse for her latest 100 per cent Swadeshi and eco-friendly brand titled Madam Marigold. Nida’s current collection, which is also titled Madam Marigold, uses natural fabrics and printing techniques. The two main techniques that are a part of this collection are Ajrak, the block printing technique from Gujarat that uses natural dyes as well as Sun printing, which is a 160 year-old unique analogue photography technique that exposes prints on textiles and paper.