pinky barot 174 1752 days ago With the number of obesity cases shockingly on the rise across the country, state governments are starting to take effective measures to stop the main culprit - junk food. While there have been cases of banning sale of junk food in school canteens and talks of fat tax, now FSSAI (Food Safety and Standards Authority of India) has also recommended an additional tax on processed food and sugar-sweetened beverages, as well as a blanket ban on advertising of junk foods and beverages on children's channels and content for children across television, websites and social media. The ill-effects of junk food are not unknown, yet they are readily available all across the country, making children easy prey to their ill-effects.